Measure ROI of Link Building

It is not surprising to hear most people inquire about the ROI of their link building efforts way before the project commences. Considering the amount of money you will have to pay a link builder, you must never feel ashamed to ask about the fruits of your investment.

However, measuring link building ROI is quite a challenge. First of all, there are so many ways to measure this ROI of link building. The method chosen will depend on the goals the project aims at achieving.

Additionally, it is hard to figure out what is really responsible for the success or failure of your link building efforts. Will it be the content or the link builder? A link builder can simply create many links but is never responsible for the kind of content that is provided in those links.

A common and obvious ROI metric is an improvement in the search engine ranking of a site. However, the traffic of your website may simply improve when your link builder send spam messages for exchange links with other webmasters. So an improvement in traffic is not a solid ROI metric. You can also use the raw link count but this has also been misused by people who simply want to hike the cost of the project.

In the real sense, link building is all about search rank. If your site ranks higher in the popular search engine, the sales will definitely improve. However, there are sites that make money on ad clicks. The site simply gets more traffic via the right links then increases the number of visitors who click on those links.

However, there is a common strategy known as door link building used to drive traffic and improve rankings. In this strategy, you still work hard to get people to visit your site but you have to ensure that they leave the site using the right link. Consequently, the content must never be too compelling since visitors will hesitate leaving the site. Ad links are great since they do not appeal to the viewer so they will definitely use this link to leave the site.

However, there is one thing that everyone needs to understand. If you do not end up ranking high in search engines, it does not always mean that your link building efforts were a huge failure. There are so many ways in which ROI of link building can be measured and it must never be limited to search engine ranking.